ShellyX funnels

Shelly funnels

Shelly talks about its own products, on a page that looks like shelly.com.

Floods · 55.90 EUR

Stop a flood before it starts

Idea: The three places water gets into a home, and how to watch all three.

For: Homeowners who have never thought about leaks. The safest first page to test.

Open page

Energy · 69.90 EUR

Where your electricity goes

Idea: Your bill is one number. Turn it into a list of what is behind it.

For: People worried about the bill who want to see where it goes.

Open page

Rental · 89.90 EUR

No camera, no keys to trust

Idea: No camera allowed and no key you can trust. What goes in instead.

For: Landlords and hosts who let a place they do not live in.

Open page

Third-party funnels

Home Signal pages that look like a website explaining the problem.

Floods · 55.90 EUR

Why floods get found so late

Idea: Why floods get found so late, told through eight real cases.

For: Readers who ignore brand pages. Eight real cases and a cost calculator.

Open page

Floods · 55.90 EUR

5 things to do before the next leak

Idea: 5 things every homeowner should do before the next leak: three cheap, two automatic.

For: Homeowners who like a checklist. Three cheap fixes, then the sensors.

Open page

Energy · 69.90 EUR

What standby power really costs

Idea: What standby power really costs, from real meter readings.

For: Sceptical readers. Real metered cases and a standby calculator.

Open page

Energy · 69.90 EUR

5 things that cut the bill

Idea: 5 changes that cut the bill: three free, two need a meter.

For: People tired of "unplug your charger" tips. Three free changes, then the meters.

Open page

Rental · 89.90 EUR

Proving a rental was used

Idea: How hosts proved what happened in their flat without a camera.

For: Hosts who have had a dispute, or fear one. Built on real host cases.

Open page

Rental · 89.90 EUR

Five things every host should install

Idea: 5 must-haves for every short-let host: two basics, three products.

For: Short-let hosts on Airbnb or Booking. Quick to scan.

Open page

Personal story funnels

Personal blog pages where one person tells what happened to them.

Floods · 55.90 EUR

The dishwasher hose that ran all day

Idea: A dishwasher hose runs all day while nobody is home.

For: Broad audiences. Opens on a morning everyone recognises.

Open page

Energy · 69.90 EUR

Bill down 23 percent, no habits changed

Idea: The bill dropped 23 percent without changing a single habit.

For: Broad audiences. A result with no sacrifice: nothing unplugged, nobody in the dark.

Open page

Rental · 89.90 EUR

A 1,400 euro claim settled by a door log

Idea: A 1,400 euro damage claim settled with one door sensor log.

For: Hosts and landlords. A dispute won with a timestamp, not a camera.

Open page

What each funnel sells

After the click

The same on every page. Shown here for floods.